All about digital marketing? And Digital marketing scope in India: Digital Marketing – It is one of the jargon words for people who are not familiar with the Internet. Even some people who are using the Internet for quite a long time don’t have a proper understanding of this term. So what is digital marketing? what it is capable of? Is there any scope of digital marketing in India. These are all some of the questions which we are gonna answer in this article. Let us begin with what is digital marketing?
Digital Marketing is a modern-day marketing strategy which helps the potential client to reach their customer who is using the Internet. Basically all the old school marketing techniques are revamped into a digital marketing strategy that suits today’s Internet world.
Now digital marketing gains its popularity as most of the big and small companies are moving into digital marketing over formal modes of advertising. This is because of the increased number of users who are using the Internet on a regular basis. A report says that almost half of the world population (3.8 billion) using the Internet on a regular basis and this is a very huge number.
Most people already started using the Internet more than any other media and this is the only reason why bigger brands are intensively market their products online. Actually, it is the evolution of traditional advertising strategies. Let me explain.
At old age, most of the people were using the radio and this is the time where the media agencies and other forms of advertising are developed. After that til now, televisions are the major medium for sellers to reach their potential customers. Even today, televisions are the major customer source for many big and small companies.
WHY DIGITAL MARKETING?
As I mentioned earlier, digital marketing is an evolved version of marketing which we are done earlier. So what are all the advantages and why most of the companies are looking to nail digital marketing over traditional methods? The answer is the targeted audience and the lesser amount to reach more people. Lemme explain what is this targeted audience?
For example, let us take X is the product which was recently released by the company XX. X can be used only by people who are above 16 years. If you want to promote this by television or any other traditional method of advertising then you cannot target your specific audience which in turn wastes your advertising money.
But this is not the case with digital marketing. For instance, it is the key aspect of digital marketing where you can target your audience based on their age, geography or even by their interest. So your advertising cost will be spent on only your targeted audience which converts into the better sale of your product/reach of your content.
Using digital marketing you can show your advertisement to the customer who is willing to get your product or need your product badly. Hence the conversion rate of your advertisement will be hiked much when compared with conventional advertising.
WHAT’S THE SCOPE OF DIGITAL MARKETING
As I mentioned earlier digital marketing is an evolving and booming industry currently in the marketing world. It grows exponentially every year for the past five years. Like every other skill set, if you master digital marketing you can easily make a career out of it. It has a lot of career options like SEO manager, media influencer, content manager and many other cool positions that you can make use of to improve your career.
Once you become a ninja of digital marketing and if you hate working for others? There are a plethora of career options available for you as a digital marketer. What are those ideas? Let me explain these options.
#1. PRO BLOGGER:
If you are a well versed digital marketer, then the chances are high for you to be a blogger. Isn’t it? Once you know how to market content to the audience then it is like a piece of cake for you to make a good amount of money. Let us take this example. If you know how to market a good content and reach out to the maximum number of audiences possible, why don’t you make those contents instead of working for an agency or a client?
Even if you don’t have a passion to create content, there are much content providing sites and passionate content creators. You can hire them and get good content from them and market it on your way to see some huge profits.
In case you are passionate about something and you’re getting some attention from the audience, you can level up your marketing skills to promote a product.
Let us take you to have a blog that talks about computer accessories and you market it well, as a result, your blog gets traffic. There are many ways you can actually monetize this traffic. You can show them some advertisements and make revenue out of it or you can do affiliate marketing.
Basically affiliate marketing is the highly profitable online business for many bloggers and digital marketers. Most of the digital marketers, choose a product and make a niche blog out of it. Once that blog started getting traffic, there are users who buy products using your affiliate link which in turn makes you some good commissions.
It is an effective way for many professional bloggers to earn easily six-digit figure income every month.
#2. DIGITAL MARKETING AGENCY: DigitalWebdia
If you are somewhat good in business or interested to start your own firm and you are good digital marker, you can start your own digital marketing firm. Yes, it takes some investment but if you are a skilled and experienced digital marketer, then getting clients is a piece of cake for you.
Once you getting clients, you can help them to reach more people or help them to increase their product sales using your strategies and techniques. If you’re good at this then your growth will be exponential and will skyrocket very soon.
Digital Marketing in Himachal Pradesh
There are some other options like dropshipping products or doing freelancing jobs online if you are not comfortable to invest some money upfront. Apart from these, there are many other opportunities in this digital marketing world. Once you are skilled in this field, you will make easy money using those skills as the possibilities are infinite in this digital marketing.
Like every other skill, if you master digital marketing you can apply those skills and make living from it. There are already many people doing this for years now. We have covered some of the options for your digital marketing career here.
If you know any other options let us know in the comment section, we will consider adding those options in this article.
What’s your idea of becoming a web entrepreneur? Let us know in the comment section. We love to listen to your opinions.
If you have any suggestions or any ideas to improve ourselves, we are always open to suggestions, use our contact us page or comment section to reach us. Thanks for reading. Cheers. Have a great day ahead! 🙂